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'Despite its provocative title, this new book by Dennis J. Cahill is a serious review of many aspects of market segmentation and strategic design. Mr. Cahill uses the real consumer dilemma of selecting a hotel as a paradigm of consumer choice. He then discusses various theories describing how consumers make such decisions and what marketers can learn from this to improve their strategies. The discussion includes reviews of product introduction. Although not limited exclusively to services, virtually every example is drawn from the service industries, making this a good addition to the services literature.

Business-to-consumer - Business-to-consumer (B2C), also business-to-customer, describes activities of commercial organizations serving the end consumer with products and/or services.

Business-to-consumer electronic commerce - Business-to-consumer electronic commerce (B2C) is a form of electronic commerce in which products or services are sold from a firm to a consumer.

Ministry of Consumer and Business Services (Ontario) - The Ministry of Consumer and Business Services in the Canadian province of Ontario is responsible for government relations with citizens and businesses. These include the provision of birth, death and marriage certificates, land registry, government publications, fraud investigations and customer service complaints.

Consumer science - Consumer science is the study of providing for the well-being of individuals and households in the context of how they are influenced by marketplace institutions and communities. Consumer science draws from fields such as economics, sociology, psychology, law, and business.

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